An Instagram CRM for people who sell in DMs

Your DMs are overcast.
Beo clears them up.

Beo is a customer relationship manager for Instagram. It sorts your inbox by who is actually waiting on you, replies in your voice from a script you wrote, and shows you which post brought in which sale.

Thirty minutes on your own account. You will see your conversations, not a presentation.

Inbox

Hledat konverzace…
D2
Denisa Kučerová14:12
Kolik to stojí a kdy se dá začít?
čeká 1 hPitchICP
M1
Marek Havel11:48
Jasně, ten čtvrtek by mi seděl
čeká 2 hDomluvit call
K
Klára Pokorná1. 8.
Mrknu na to a ozvu se
Ozvat se

Switch the tab. Vše (All) is the order Instagram gives you. Na řadě (Your turn) is the order Beo gives you. The product interface is in Czech, so the screens on this page are shown exactly as they appear in the app.

Instagram is the best sales channel you have.And you treat it like a mailbox.

Not because you do not care, but because the Instagram inbox was never built to sell from. It is a list of messages ordered by time.

1

Newest sits on top, not most important

Instagram sorts by time. So the person asking about your price sits underneath someone who thanked you for a story.

2

Whoever said they would get back to you does not

And neither do you, because that conversation has since dropped forty rows down. Nobody notices. There is just less money.

3

You cannot tell which content pays

You know what you earned. You do not know which reel the buyer came from, which link they clicked, or whether they clicked at all.

Whoever is waiting on you sits on top

For every conversation Beo knows whose turn it is, how urgent it is, and why. A conversation you have dealt with gets out of your way and comes back when it is time to follow up.

  • Ranking comes from what is in the conversation, not from follower count
  • Anything that has gone quiet moves aside, starred or not
  • Every conversation shows the reason it sits where it sits

Inbox

Hledat konverzace…
D2
Denisa Kučerová14:12
Kolik to stojí a kdy se dá začít?
čeká 1 hPitchICP
M1
Marek Havel11:48
Jasně, ten čtvrtek by mi seděl
čeká 2 hDomluvit call
K
Klára Pokorná1. 8.
Mrknu na to a ozvu se
Ozvat se
Naplánovaná ozvání
Klára Pokorná
Slíbila, že se ozve
zítra v 9:00
odejde samo
Tomáš Řezáč
Neklikl na odkaz
v pátek
odejde samo
Eliška Malá
Po hovoru bez rozhodnutí
za 3 dny
Ochrana účtu
Odesílání běží v bezpečném tempu
dnes 38 zpráv

Při první známce potíží od Mety se Beo samo zastaví a napíše ti proč.

It answers for you.
And knows when to stop.

Most AI in DMs has one problem: it is confident in places where it should not be. Beo scores its own certainty on every reply. When that score drops, it hands the conversation to you rather than lose you the sale.

  • Writes in your language, from a script you wrote
  • Can send a voice note, a link, or times from your calendar
  • The script learns from what actually led to a booked call
D
Denisa Kučerová
@denisa.trenink
Beo řídí
Napiš zprávu

A comment becomes a conversation

You ask people to comment one word under your video. Beo answers them as a private reply to that comment, so the message reaches people who do not follow you yet. The rest of the flow you simply draw.

  • Branches on what the person actually replies
  • Buttons, voice notes, booking times, tags, webhooks
  • A simulator, so you walk the flow before real people do
SpouštěčKomentář obsahuje PLÁN
ZprávaSoukromá odpověď na komentář
PodmínkaOdpověděl do 6 hodin?
ano
Cal.comNabídnout volné termíny
ne
OzváníPřipomenout se jednou

You know what you earned.
Now you will know why.

The chain from a post to the money already exists in your business. Nobody has ever joined it up.

Reel o ranní rutině
18. 7., 41 tisíc zhlédnutí
Odkaz odešel v DM
ve 14:12, sledovaný
Klik
za 3 minuty, mobil, Praha
Vyplnila formulář
stránka s programem
Hovor proběhl
21. 7., 45 minut
Zaplatila
faktura 2026041
Připsáno reelu o ranní rutině
24 000 Kč
Čtvrtá platba z jednoho videa.

What that gives you

What to film next
Not the post with the most views. The one the money came from.
Which link to send
One converts at 74 percent, the other at 40. Without measuring you cannot know.
Who to follow up
People who clicked and did not finish. The warmest list you own.
Co jede nad tvůj průměr
Ranní rutina za 20 minut
Reel
x8,4
Tři chyby při hubnutí
Reel
x2,1
Zákulisí konzultace
Story
x0,6

Poměr k tvému vlastnímu průměru, ne k cizímu účtu.

Odkazy v DM
Program, přihláška
beo.growbeyond.cz/l/9kf2
128
74 % kliklo
Checklist zdarma
beo.growbeyond.cz/l/2ma8
96
61 % kliklo
Rezervace hovoru
beo.growbeyond.cz/l/7qz1
54
48 % kliklo

The invoice finds the person

Paid invoices from your accounting tool get matched to leads by reference number, email and name. Whatever you match by hand, Beo remembers, and gets it right on its own next time.

  • One click pulls up every other payment from that person
  • Every sale shows the content it came from
  • Getting paid can trigger an automation by itself

Ke spárování

24 000 Kč21. 7. 2026
Faktura 2026041, Fakturoid
D. KučerováVS 2026041bez e-mailu
Ke komu platba patří?
Odkud přišly peníze, 90 dní
216 000
Reel, ranní rutina96 000 Kč4 platby
Odkaz na program72 000 Kč3 platby
Rovnou z DM, bez hovoru48 000 Kč6 plateb
Co si Beo zapamatoval
Denisa Kučerová
VS 2026041, denisa@example.cz
Další dvě platby dohledány zpětně
Příští faktura sedne sama
Splátky se páruje bez klikání

Beo inside Claude and ChatGPT

Beo publishes its own connector, so you can ask about your business in plain words from the assistant you already use. Who is waiting on a reply, what came in this week, which post is doing the work.

Beo v Claude
pošli Markovi termíny na čtvrtek
Poslal jsem tři termíny ve čtvrtek odpoledne. Až si vybere, rezervace se dokončí sama a fáze se posune na Domluvený hovor.
Beo, konektor
Beo v Claude
kdo dneska čeká na odpověď a co po mně chce?
Čtyři lidi. Denisa se ptá na cenu a čeká 41 minut, Marek potvrdil čtvrtek a chybí rezervace. Zbylí dva chtějí materiály. Mám Markovi poslat termíny?
Beo, konektor

It is not about features.
It is about your day.

This is the difference you notice in the first week. Not in the settings, but in how often you do not know what to do next.

Without Beo

How Instagram gets sold today

  • You open the inbox and cannot tell where to start. The top is the newest, not the most valuable.
  • Whoever said they would get back to you did not. And neither did you.
  • You retype tags, stages and notes by hand just to keep some order.
  • You have no idea what the team is doing until you ask.
  • You cannot tell which post brought the money, so you keep filming blind.
With Beo

An inbox that finally behaves like a sales system

  • Whoever is waiting on you sits at the top, and every row shows why.
  • Follow-ups schedule themselves and go out on their own when you are busy.
  • Beo reads tags and stages from the conversation. You only check them.
  • Every conversation shows whose turn it is and for how long.
  • Every sale shows the post, the link and the call it came from.

How Beo uses Instagram data

Beo only ever acts for an Instagram professional account whose owner has connected it and granted access, and only inside that account. It reads nothing about accounts that have not connected.

instagram_business_basic
Identifies the professional account being connected, and shows the username, name and profile picture of the person in each conversation, so the operator knows who they are talking to.
instagram_business_manage_messages
Receives incoming direct messages and sends replies on behalf of the connected account. This is the core of the product: the shared inbox, the assistant, and the automated flows all run on it.
instagram_business_manage_comments
Reads comments on the connected account’s own posts and answers them, including private replies, so a comment can turn into a direct conversation.
instagram_business_manage_insights
Reads metrics for the connected account’s own posts, so revenue recorded in Beo can be attributed back to the post that produced it.
  • Data lives on EU infrastructure. Access tokens are encrypted at rest.
  • Each customer organisation is isolated. One customer cannot reach another customer’s data.
  • Removing the app in your Instagram settings notifies our deauthorisation endpoint. The stored token is revoked and deleted immediately.
  • You can request full deletion at any time, in the app or by email.

Why Beo exists

Beo was built inside a business that sells through Instagram direct messages every day, because nothing on the market did the job. The tools that automate DMs treat every conversation as a funnel step. The tools that manage customers know nothing about Instagram.

So Beo started as the internal system of one team, ran on real conversations and real revenue for months, and only then became a product. Every feature on this page exists because somebody was losing money without it.

I did not build Beo as a product. I built it because I was selling in DMs myself, and every evening I stared at an inbox where the top row was someone thanking me for a story, and forty rows down sat the person asking about my price. I did not lose that money because I was bad at selling. I lost it because I did not find the message in time.

I tried the tools that automate DMs, and they treat every conversation as a step in a funnel. I tried proper CRMs, and they know nothing about Instagram. So I built my own and ran my business on it for half a year before I showed it to anyone.

Every feature on this page exists because somebody was losing money without it. Usually me.

Tim
Founder of Beo

The questions we get most

No. Beo only takes a conversation where you hand it over, and it scores its own certainty on every reply. When that score drops it gives the conversation back and tells you why. You can also let it only suggest, and send everything yourself.

Who runs Beo

Beo is built and operated under the GrowBeyond brand by Štěpán Kakeš, a sole trader registered in the Czech Republic under company number 24411523, based in Liberec. The business trains creators and coaches to sell through Instagram, and Beo is the software side of that work. Full registration details are in the footer of this page, and we answer email at stepankakes47@gmail.com.

See it on your own account

We will walk through Beo on your Instagram account: your inbox sorted by who is waiting on you, and where your last sales actually came from. No slide deck.

Thirty minutes, over Google Meet.